Web3 is the decentralized web, a new way of using the internet that puts artists in control of their data and digital assets. It's a powerful tool for artists, allowing them to create, store, and monetize their work without relying on centralized platforms or third-party services. For example, when you share to Instagram, the app takes a copy of your image and controls it. They also have legal rights to use your image without paying you. Instagram, Facebook, most social media apps all make a LOT of money off of the content that people upload to them for free. Many artists don't find it easy to make money off Instagram or Facebook.
Unfortunately, there are still a lot of misconceptions about Web3. Even though there are a lot of things that aren't perfect yet, we'll clear up the top three misunderstandings so you can make an informed decision about whether Web3 is right for you.
Misconception 1: It's too late to join the NFT craze.
As an artist, have you ever felt like you've missed the boat on the high priced art sales and don't want to feel like you are starting over on another social media platform? We get it; many artists are hesitant to dive into the NFT world, discouraged by low sales, big learning curve, lots of scams, and high transaction fees in the crypto market. But let me share a secret with you: at MeLlamoArt, we see immense long-term value in NFTs for artists.
Like Facebook and Instagram, Twitter and NFTs is a tool that can help artists diversify their income streams, make greater connections, and bring one's artwork in front of new people.
This makes us bring up the wise words of Vincent van Gogh: "Great things are done by a series of small things brought together."
Small steps forward. You don't need to become a crypto blockchain expert overnight. Or take a 3 month long course on marketing and funnels. For every artist they will have to create their own path suited for their situations and goals.
MeLlamoArt's Founder, Matt, likes to say, "There is no one strategy for everyone, but everyone needs a strategy." With an effective marketing strategy and the right approach, taking the leap into the NFT world now can be the catalyst that propels you to a place you never thought possible with your art.
Misconception 2: You need a large social media following to get into web3 and sell art.
We are here to tell you, it's not about the number of followers you have; it's about the quality and engagement of your community.
Remember the story of the tortoise and the hare? Slow and steady progress can lead to big wins, and that's especially true when building a community in Web3. It may take time, but investing in genuine connections is what truly matters.
Think about this: how many artists do you know who have created a successful career without millions of followers? The key lies in the quality and value you bring to the table and the relationships you nurture. Digital art sales are on the rise, and you can make a significant impact even without a massive social media presence.
As the great Maya Angelou once said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." So, why not focus on engaging with your community and creating authentic connections? For many, the human connections they have made in web3 have led to deeper relations to other art enthusiasts and even to some exciting and new opportunities with their art that they never got after years on Instagram.
Success in Web3 isn't just about the numbers. It's about cultivating a loyal, engaged community that resonates with your work and your message. We encourage artists who are interested to embrace the learning curve. A journey of a thousand miles begins with a single step – and that first step could be the beginning of something extraordinary.
Misconception 3: You need special skills or knowledge
It's true that having some technical knowledge can be helpful when working with Web3 technologies like blockchain and smart contracts – but it's not essential! There are plenty of tools out there designed specifically for non-technical users who want to take advantage of what the decentralized web has to offer. For example, Manifold makes it easy for anyone – regardless of their technical background – to publish art securely on the blockchain without needing any coding experience whatsoever!
Web3 offers tremendous opportunities for artists who want more control over their work and greater freedom from centralized platforms and third-party services – but only if they know how to take advantage of it. By debunking some common misconceptions about Web3 technology, we hope this article has given you a better understanding of how it works and why it could be beneficial for your creative career going forward.